IAN FITZSIMMONS \\

ARIBA

Mailing to IT Managers and CEOs

Ariba is a software and information technology services company. Founded on the idea of using the Internet to enable companies to facilitate and improve the procurement process; procurement had been a paper-based, labour-intensive and inefficient process for large corporations.

We mailed actual 3ft Elephant Ear plant leaves and Bonsai trees to the target audience.

This was a pitch winning idea and won Best IT at the Precision Marketing Response Awards.